Vicenzaoro: The Sweet Life of Jewelry
From the 5th to the 9th of September, the Italian city of Vicenza once again sparkled to the rhythm of Vicenzaoro, the major European exhibition dedicated to the jewelry industry.
With a 3% increase in visitors compared to the September 2024 edition, the event confirms its strategic place in the international professional calendar. More than 1,200 exhibitors from 30 countries were in attendance, and visitors from 130 countries, with Spain, France and Germany representing the highest foreign participation, while those from Australia doubled and those from China, Hong Kong, Japan, and Brazil increased. Vicenzaoro consolidates its international positioning, particularly in the main export markets: the United States (+2%) and the United Arab Emirates (+21%). Beyond the exhibition stands, this fair also establishes itself as a hub for training and idea exchange: conferences, seminars and round tables explored the current trends and challenges of the industry. The Vicenza Symposium, held in the Palladian Basilica in the city center, brought together the world's leading experts in precious metal-processing technologies. The "ViOff", a cultural program organized in collaboration with the city, allowed for connections to be made outside of the fair, between aperitivo and Renaissance architecture. Also worth noting is the success of VO Vintage, a section dedicated to lovers of antique jewelry and collectible watches, which captivated both professionals and enthusiasts. An essential rendezvous to take the pulse of an industry that ceaselessly juggles between tradition and innovation.