Van Cleef & Arpels, Eternal Alhambra

On April 9th, to commemorate this anniversary, the second-hand luxury house, Collector Square (Paris), took the helm with an exceptional sale of 120 pieces tracing over half a century of creation. The Alhambra collection, launched in 1968, accounted for a third of the jewelry offered. Inspired by the four-leaf clover, Alhambra has established itself from the outset as a symbol of luck, dear to the House, and was publicized by the fashionable stars of the time, Romy Schneider and Françoise Hardy. Even today, its success does not wane: an Alhambra necklace sells in less than 24 hours on the Collector Square website, despite a price that remains high. /public-objects/a578dcc8-e435-447a-9677-18dde0fd69a4-e519e918-58ca-4646-bd78-db26d9b0f97a-GEM-T%20-%20Photos%20-%20Substack-15.webp Image sélectionnée During the sale on April 9, the first Alhambra piece was sold in less than... 30 seconds. The collection represented 75% of the pieces sold, with the most expensive soaring to €16,800 (a gold and turquoise bracelet reserved for the maison 's top clients). Vintage creations, particularly from the 1960s-1970s, are especially appealing in a market where some Alhambra pieces can fetch up to €93,000 at auction. The quatrefoil collection has established itself as a safe haven of luxury and heritage, and remains as desirable as ever. The sale also revealed the international dimension of the maison , with 50% of the buyers being foreign. In 2025, Van Cleef & Arpels accounted for 15% of Collector Square's jewelry revenue, with a spectacular growth of +70% in just one year. The Alhambra collection alone represents 50% of Van Cleef & Arpels jewelry sales from the second-hand house and generates 80% of customer alerts. On a global scale, the enthusiasm is just as pronounced: some second-hand platforms report an increase of over 50% in sales in recent years on this collection alone.