Tiffany, LVMH's Strategic Jewel
Acquired for nearly 16 billion dollars in 2021, Tiffany & Co. is the focus of Bernard Arnault's attention. Despite the group's results declining for the second consecutive year after the record-breaking 2023, Tiffany, like Bulgari, remains profitable gems and their revenue has not suffered from the challenging circumstances in the luxury market.
The strategy of the maison is based on several pillars. The desire to move upmarket is clear. Silver is gradually giving way to gold, the price range is shifting upwards, and jewelry, boosted by this new image, is showing excellent results. High jewelry, particularly the Blue Book, a collection of audacious high jewelry pieces, is gaining visibility. The universe of Jean Schlumberger returns to the spotlight with a style inspired by the particularly rich nature, highlighting exceptional diamonds and colored stones. The global network of boutiques is being renovated. The highly publicized reopening of the New York boutique (the Landmark) was a success, showing strong sales growth in 2024 and 2025. Designed as a true showcase of jewelry, blending lifestyle, culture and luxury, it will serve as a model for the entire world, starting with the future "embassy" of the maison , on Rue de la Paix in Paris. Finally, a very contemporary communication, driven by campaigns featuring Beyoncé, Jay-Z, and Lady Gaga, as well as the choice of Natalie Portman as the global ambassador, confirms the new momentum given to the jeweler's image. The aspect of responsible luxury is also at the heart of Tiffany & Co's discourse. The detailed traceability of diamonds and the transparency of the supply chain fuel a key trust narrative for the maison , a pioneer and historical leader in this field. /public-objects/00b38473-67e6-4338-a898-3a745d8c7267-6f6cadb6-2c7b-4d57-86c0-59fe1ad667f1-1.webp Image sélectionnée