Messika Ignites the Festivities and Celebrates 20 Years of Creation
As the year draws to a close, Messika unveils a campaign that captures the joyful and radiant spirit of this enchanted season.
Inspired by a Parisian artist's apartment with purple walls - the signature color of the house - the scene evokes a glamorous intimacy, where the '70s style so dear to Valérie Messika is found in every detail. Presented as the final highlight of the brand's 20th anniversary, this campaign is a resounding finale to a year marked by celebration. /public-objects/78fdb761-5b67-4483-ad4b-50a8ac1d5229-049bd123-edbb-4507-a715-24e5d36fb4e5-GEM-T%20-%20Photos%20-%20Substack-3.webp Image sélectionnée The embodiment of this vision is none other than the iconic Kate Moss. This magnetic woman, whose instinctive, chic, and rock'n'roll style resonates with Messika's DNA, has been chosen. Having been the face of the house on several occasions, and co-creator of a high jewelry collection, the British model is not merely a passing ambassador, but a testament to being one of the women who have contributed to the stylistic trajectory of the house. We discover her adorned with key pieces: the Move Link necklace and bracelet, and, in other shots, D-Vibes sets, played out in luminous tassels and paired with Move Noa bracelets in which the chiseled gold dialogues with the diamonds. /public-objects/3519bd94-cfd7-46d4-8e06-4e83a06df180-c84bf34c-57e3-4d91-a816-56540b2f4bd7-GEM-T%20-%20Photos%20-%20Substack-4.webp Image sélectionnée Alongside Kate Moss, Messika features two other faces: model and DJ Georgia Palmer, who unveils the frosty sparkle of Imperial Move, while Jordan Barrett lends his masculine silhouette to the Move Titanium pieces. All three, discovered as teenagers before becoming icons of their generation, form a winning ... and shining trio! The window displays of the house's boutiques harmonize with this universe: a cake adorned with jewels, balloons suspended in purple resin on which the creations rest ... This poetic decor extends the narrative of the campaign into the store and seals Valérie Messika's intention to "celebrate the light, energy, and emotion that have guided Messika since its inception".