Messika Has Found Its Champion

If we closely follow the evolution of our favorite team during the competition, the fashion houses do the same and align themselves with footballers: Ousmane Dembélé with Zegna, Loewe with the Spanish team, or even the French team with Jacquemus. In the realm of jewelry, Messika has chosen Jules Koundé to embody its summer campaign. This is no trivial gesture and goes far beyond a series of stunning photographs. Let us explain! Since 2005, Valérie Messika has transformed the diamond into a stone in motion, taken out of its case and designed for everyday wear. This is, in fact, the entire premise of her Move collection, which has become the signature of the House. Entrusting this idea to a defender of FC Barcelona, selected among the twenty-six French players of the World Cup, whose job is precisely to be constantly in motion, is thus very fitting. /public-objects/fc5ade71-8d30-45b4-b714-dd5861d3767a-1be8967d-e4f6-4b28-93ae-90c103b8b54b-2.webp Image sélectionnée Signed by the duo Louise and Maria Thornfeldt, the campaign was photographed in Barcelona, the city where Koundé plays for his club, in a sun-drenched villa. The colors pop, from turquoise to ochre, and of course, purple, the emblematic color of Messika, in a vibrant pop energy reminiscent of the 1980s: " I am a girl of the 80s ," recalls the designer, who remembers the models with " their imposing necklaces, their graphic energy, and their absolute confidence " and a time lived in technicolor. Koundé, who designs his own outfits, wears pieces from the Maison: pinky rings, chunky chain necklaces, multiple earrings along the ear. The creations from the Move, Modernist, and Groove collections echo each other. The accumulation, very sophisticated, is a deliberate choice; diamonds and gold define the style. All that remains is the perfectly timed schedule. As Jules Koundé takes to the North American pitches, Messika reminds us that its diamond, too, has never stayed in one place.