The Male Temptation
Founded by the gem-setter and goldsmith Andreas Altmann, the Biel-based house of Giberg has in recent years made a name for itself in a field that remains largely uncharted: that of men's jewelry.
Its uniqueness lies in something rare in the world of jewelry, embodied by a physical relationship with metal, a legacy of high-precision metallurgy craftsmanship. For behind Giberg, there is first and foremost a foundry that has been working for decades in watchmaking and jewelry. Here, one does not simply design a piece of jewelry, it is conceived and then constructed like a true mechanical component. The house claims a 100% Swiss Made label that goes far beyond a marketing argument. Everything is made in-house, from the ball-clasp bracelet to the very geometrically shaped, sculpted and openwork pieces, in gold or platinum. /public-objects/4def61ec-c84c-4c65-8d94-828eb79af9e7-1a013af5-8fd2-4807-8f26-2853913bddc5-Black%20gladius-2.webp Image sélectionnée The brand likes to say it "breaks the mold", and one can see why when looking at the bracelets from the Gladius collection. With controlled lines and volumes, they possess a highly structured, architectural quality. Above all, they command a real presence on the wrist. Beyond design, the mix of styles is also intriguing. Precious materials — yellow, red, white gold or platinum, sometimes set with natural diamonds, are paired with a technical rubber strap, single or double tour. This combination immediately breaks away from an overly precious feel and enhances a contemporary, almost sporty, look. What remains is a very deliberate positioning around men's jewelry, not to follow a trend, but rather to fill a void through a language where technique, innovation and design move together.