A jewel of a watch

Mini watches are claiming maximum attention right now. At the heart of this trend comes Joia, Baume & Mercier’s new collection for slender wrists.

Women have been intrinsic to the brand’s creative vision since 1918, when William Baume and Paul Mercier were first designing often avant-garde timepieces for their female customers. We love the 28mm diameter of Joia’s gold or steel case, in four iterations with a radiant silver sunray dial that instantly catches the eye. The brand also offers an assortment of additional leather straps in multiple colors, to play with different styles and moods. /public-objects/bd98573f-1dad-4df9-b022-2770378d0797-6ca9c8d0-832c-4f1c-9de1-36f3794b7b2a-BAUME%26MERCIER_05_JOIA%20WOMEN_170_R3_V2_RVB_1.webp Image sélectionnée