"It's not that I'm interested in jewelry, except for diamonds, of course..."

A symbol of eternity, the diamond will never cease to shine. Its rarity, beauty, and extraordinary hardness make it a coveted treasure for millennia...

This gemstone, contrary to popular belief, unfurls its immaculate brilliance in a multitude of sizes and an infinity of shades – yellow, pink, blue, purple, orange, brown, black – continues to fascinate the world, inspire the most spectacular jewelry of the moment, and fuel many stories and legends. Just like the famous Hope Diamond, renowned for its blue color... and the mysteries of its destiny. Considered one of the most famous diamonds, it invites one to dream. An unattainable dream that we also delight in living out in darkened theaters – or comfortably nestled on our couch, listening to Marilyn Monroe croon Diamonds are a girl's best friend in Gentlemen Prefer Blondes , following James Bond on a mission in Diamonds Are Forever , or watching Audrey Hepburn coyly state, "I don't care about jewelry, except diamonds, of course... Like this one," in Breakfast at Tiffany's . Classic? Undoubtedly! But whether it tops the bill, breaks records at auctions, or adorns the finger of a bride-to-be, the diamond remains an icon of culture, imagination and desire. Mythical, eternally!