Giberg Stirs the Fire
You're not familiar with Old Norse, the language of the medieval Scandinavian peoples? We won't cast stones at you, because neither are we!
Yet, thanks to Giberg and its latest collection, we have learned a bit more. Eldur , which means "fire" in Old Norse, is used here to evoke molten gold, when the metal becomes liquid before solidifying into a jewel. The line follows in the footsteps of Gladius, as expressed by the founder of the Biel-based house, Andreas Altmann: " The arrival of Eldur extends and enriches our narrative, pushing our dialogue with the material even further." Thus, true to its approach, rather than assembling several elements, Giberg chose to cast each motif from a single block. The result is sharp-edged motifs, in which lines intermingle as if the metal were woven. This method paves the way for new designs. /public-objects/d3200a7d-730f-4619-a2e7-81d791de48f3-5294007b-8726-4d23-8c2a-e6e781753d99-Eldur%20yellow%20gold_2_copie.webp Image sélectionnée The bracelets are offered in three shades of 18-carat gold (red, yellow, white), with designs occasionally enhanced by 11 natural diamonds. The precious gold element is threaded onto a rubber bangle available in five colors. As for the clasp, it utilizes a ceramic cylinder that clips and releases very easily. Each creation, entirely crafted in Biel, comes with an NFC card and a digital marking, which record the origin of the materials and the stages of production. To embody this new Eldur collection, Giberg has turned to Swiss international footballer Ardon Jashari, who plays as a midfielder for AC Milan. A choice that is perfectly timed for the start of the World Cup, and which reflects the intention given by the house to its bracelets: jewels designed to follow the movements of the wearer, in any situation.