"Find Your Cleo", Freedom and Individuality
With "Find Your Cleo", Marli New York elevates its most emblematic collection to iconic status. Designed as an ode to self-confidence and personal expression, this campaign reaffirms the spirit of the "Cleo" line with its famous pyramidal motif embodying strength and balance.
True to its sculptural aesthetic, Marli asserts its vision of jewelry: in a word, freedom! The maison invites every woman to find her own language through its modular creations, to layer or to wear solo. Beyond its recognizable aesthetic, "Cleo" does not forget the jeweler's technique. Each bracelet is composed of over a hundred meticulously assembled elements, allowing for a flexible and natural fit. Cut in a cushion shape, the pyramidal stone at the center of the piece captures and reflects light with intensity. Innovation, refinement, the "Cleo" jewel transcends into a design object. To embody this new campaign, Marli has chosen Brazilian model Alana Felisberto, a New Yorker by adoption, for her radiant allure that reflects the Marli woman: daring, independent and elegant. In this campaign, she naturally expresses the idea that "Cleo" is not just an adornment but indeed an attitude. " Cleo is not just a jewel, it's a state of mind. It speaks of confidence, balance, and beauty ," emphasizes Maral Artinian, founder and artistic director of the maison . Jewelry is once again a field of personal expression.