They Created Their Brand: Philippe Guilhem and Mashandy

For those familiar with Megève, Guilhem is primarily known as the historic retailer representing Messika and Rolex, who also offers his own jewelry creations. Philippe Guilhem, the fifth representative of a family of jewelers from Béziers, quickly distinguished himself through his dual training as a sculptor and gemologist, alongside business school, as well as his need for escape: from Antwerp to Miami, he traveled the world for several years, until a call from his network in Megève in 1998, which prompted him to take over by opening the Guilhem store in the heart of the most sought-after village in the Alps. His first customer was Baron Empain, who commissioned a masterpiece signed by Chopard while wishing Philippe Guilhem that it would bring him luck. Almost three decades and thousands of watches and pieces of jewelry sold later, his wife Maria encourages him to devote more time to what he loves doing — creating unique pieces with his own hands — but this time under his own label. /public-objects/753fa11f-3cdf-4920-ad31-53e6522cd081-b6c3be6f-f670-4c32-a937-28a6a86f6d9b-Sculpture%20mont%20blanc.webp Image sélectionnée As he is crafting a ring around a precious gemstone, feeling the material come alive between his fingers, a true symbiosis occurs between his jeweler's soul and his sculptor's soul. He thinks back to his great-grandmother who worked with bronze in Béziers, the oldest city in France, and intertwines this DNA with that of his brand. Philippe wants to tell this story in his creative approach, as well as that of the evolution of mankind, who discovered bronze 5000 years before Christ in Mesopotamia. Enough with ostentation, long live primal art; patinated bronze will be his material, a revelation for this collector of African masks and lover of the first cubic sculptors. Each of his unique pieces is now accompanied by a unique bronze base sculpture, directly inspired by the jewelry, like a double work of art. There's no question of putting his name forward, Mashandy is a contraction of his children's names, where the Y symbolizes the crossroads. His loyal French clientele is immediately charmed, while his first exhibitions in the Middle East open the doors of palaces and pique the interest of major Indian and American collectors, fascinated by this marriage of brutalism and high jewelry, in all respects exclusive and authentic. Already, investors are approaching him to give a real boost to Mashandy, which path will this mountaineer who loves the peaks choose?