Chain of Inspiration

It is the original adornment. The Alpha and Omega of jewelry.

/public-objects/f3e4c1fd-9148-4fca-9e0e-10df7ecab817-93f8c09f-d257-4e7e-a8f9-c755ad944850-GEM-T%20-%20Photos%20-%20Substack-14.webp Image sélectionnée Ultra-trendy, the chain stimulates the imagination and raises the temperature. "The chain is a link to the dawn of time," explains Geneva-based designer Laure Victoria Gaury . "Igniting the flame, listening to the metal melt, sensing when it can retract in a fraction of a second, I see a form of mysticism in it. But it's also very physical to practice one of the oldest professions in the world! The act harks back to a form of primal instinct, when it was about hunting, gathering, mating, warring... and making jewelry." When she began to take an interest in the chain, Laure Victoria Gaury discovered that few elements are handmade, even less so the clasp, which is completely standardized. She envisioned a moon and a sun, the starting point of the versatile Astra collection. /public-objects/f7409d6a-4341-4f34-a978-398b84a4c2a6-d59cab69-15e1-4380-8e09-8addd26e962c-Manoyas%20joaillerie%20%20Collier%20Signature%20et%20ses%205%20charms%20or%2018%20carats.webp Image sélectionnée For her part, Yasmine Bakkali sees the chain as the foundation that hosts her intentions. As a child, in the Moroccan souks, she would play dolls with the hands of Fatima that she imagined as characters: "I sought comfort in jewelry." Manoyas, her brand, offers talisman-style charms that are attached to a chain, the living case that reveals her wishes for harmony, abundance and power. /public-objects/2bf97692-3b56-4776-a871-82659140a3d7-4c363108-0254-44f6-b92e-3903ee42576d-GEM-T%20-%20Photos%20-%20Substack-13.webp Image sélectionnée Artist Alina Alamorean is particularly passionate about existing chains. With pleasure tinged with provocation, she repurposes pieces of wrought iron, sometimes sourced from the agricultural or industrial world. "They must be seen, felt, they must impose themselves on me, I must feel overwhelmed, captivated, adorned." It is then the entire body that becomes the canvas for a non-conformist piece of jewelry that absolutely must be rediscovered.