Bulgari, the New Faces of Serpenti Viper
An absolute icon since 1948 by Bulgari, Serpenti reinvents itself today in one of its most contemporary expressions through new creations within the Serpenti Viper line.
True to the spirit of transformation cherished by the Roman Maison, this new offering from the Serpenti Viper collection pushes the abstraction of the serpent even further, reducing it to its essence: a stylized, modular, and increasingly graphic scale that winds around the skin, fitting it to perfection. Available in yellow and white gold, these six pieces play on two complementary registers. In yellow gold, Serpenti Viper asserts a solar brilliance deeply rooted in Bulgari's heritage. A necklace with a miniaturized serpent pendant delicately coils around the chain, while a structured necklace transposes the sinuous movement of the animal through a highly geometric piece, punctuated with diamonds at the ends. The set is completed by a pair of earrings whose paved heads and tails sparkle in rhythm with every movement. In white gold, the icon is equally radiant but sharper, almost graphic. The Serpenti pendant makes a comeback, accompanied by a new pair of hoop earrings that reinterpret the signature motif in a contemporary and versatile form. Two fully paved drop earrings, in turn, focus all attention on this continuous verticality of great elegance. The new arrivals were unveiled at the start of the year in a campaign led by Anne Hathaway and Priyanka Chopra Jonas, ambassadors of Bulgari. Bold, iconic and timeless, Serpenti Viper embodies the woman in motion and in perpetual evolution, mirroring the snake itself, this eternal symbol of rebirth.