10 out of ten

Fred’s iconic Force 10 gets a feminine refresh for its 60th anniversary.

Ringing the changes, a jeweled tassel shouts out to the Roaring Twenties, and the freedom and exuberance treasured by Fred’s founder, Fred Samuel. This same mindset has accompanied the brand since 1966: the year Fred’s son, Henri Samuel, transformed a steel halyard into a bracelet. Originating in the family’s love of sailing, the Force 10 name comes from the Beaufort scale and corresponds to a storm at sea. Naturally bold, Force 10’s signature shackle links to a diamond-studded tassel on sautoir necklaces and pendant earrings that celebrate joy, freedom and movement.